Never Be Lost For Traffic Ideas Again !!
One of the things many people struggle with when starting online is getting traffic to their website. Many people starting out also do not have the funds or are scared to go straight into paid advertising.
I am therefore writing this post to help give you ideas about getting more traffic to your webpages.
Starting with Paid Traffic, when selecting a paid traffic source it is important to select one that matches the result you are trying to achieve. Paid traffic can get expensive but can also be worth the expense in terms of the payback. Be prepared for a learning curve with paid traffic also. It is vitally important to know your metrics though with paid traffic or otherwise it is similar to driving blind. You therefore need to be tracking everything.
Paid advertising includes, but is not limited to Google Adwords, Bing Ads, Facebook Ads, Banner Advertisements and Pay Per View Advertising. Each one of these is platforms could fill a full course by themselves, so I am not going to go into them individually in this post.
With the ever increasing popularity of social media, it can be a great source of traffic and can be used to promote content on your website. Social Media is also a great way to create engagement with your audience and potential customers. Different social media platforms are more suitable to different audience types. Facebook, Twitter, Instagram and Pinterest are better suited for B2C type businesses whereas LinkedIn and Google + are better suited for B2B type businesses. Of course the other advantage of social media is that it is free so an ideal place to start if on a tighter budget.
In general when you are creating content, there are a few things that you should pay attention to. The first is the Headlines on your content pieces. If the headline does not grab the attention of the visitors then they are unlikely to read the content. Therefore, it is important to spend come time on your Headlines. You should also vary your content in both format and length. Content can come in many formats be it written, audio, video or graphical. Different people prefer different formats so it is a good idea to use as many of these formats as possible. Also remember that you can re-purpose your content and submit it to many different websites to drive traffic back to your own pages.
When creating content for your own pages also remember to keep SEO in mind. You are not likely to rank for major keywords but it is quite possible with not too much effort to rank for longer tail keywords and these can add up over time, so don’t ignore them. Internal linking within the pages on your own website can also help with SEO. Also, when creating your content, try and make it top quality content to that other sites are more likely to link to it.
Other free strategies include Guest Blogging on other websites or allowing others to Guest Blog on your website. If you can get your guest posts on other high trafficed websites then this can result in quite a decent about of traffic back to your site. Also if you allow others to Guest Blog on your website then they will likely also promote and share that content which will bring more visitors to your website. You could also interview other big names in your niche or industry. Again these people are likely to promote and share this content and in addition it also builds your own credibility through association.
Other free methods of driving traffic include older but no less effective ways like forum posting and blog commenting. There of course will take time to build traction but with a long term plan they can be extremely effective. Forum posting particularly if done correctly, and you provide value in your posts, will also build your credibility which in turn of course leads to more traffic too.
The important thing to realize about using free traffic methods is that you will not get overnight results. At first it will be slow to develop any traction. However, with steady and consistent work on these methods, the longer term results can be excellent. Also, once, you start making some revenue using these free methods you should reinvest some of the money back into paid methods as these allow you to generate traffic faster and scale up quickly too.
So with all the above points in mind I hope I have helped spark some ideas for you when it comes to generating traffic. Remember also, to be creative. You are not tied to any one, or a number of the methods above. If you can come up with others, by all means try them.
Until next time….
Peace, Love and Success,