This Blog post is all about monetizing your list of subscribers or buyers. Quite often marketers successfully start building their lists but then do not know where to go from there.
The reason for most people and businesses to build a list in the first place is to generate an income from that list. So what are the ways to monetize your list and what are some of the factors you need to consider when trying to monetize your list?
Well…first of all you should have or at least be building a good relationship with your list of subscribers. Attempting to bombard your list with offers before that relationship is built will bury your chances of generating any decent income before you even start.
I have explained the importance of building that relationship many times before so I am not going to go into it in detail here. Sure you can choose the churn and burn method if you like, but you will end up exhausted trying to maintain that in the end, and on this Blog I subscribe to ethical marketing only so do not suggest you go down the churn and burn route of marketing.
Assuming that you have been offering value to your subscribers and you have at least started to build that relationship with them, then you can start recommending offers to them.
These offers can be your own offers or other peoples offers for which you receive an affiliate commission. Of course these offers could be physical or digital products or services so keep an open mind as to what you can offer your subscribers.
It shouldn’t need to be said, but these offers should offer value to your subscribers and be of top quality. If you keep promoting below quality offers or offers which are irrelevant to your list then it won’t take long before they unsubscribe of just ignore your emails altogether.
On the topic of relevance, this is one that many new marketers get wrong. If you are building a list in, for example the Internet Marketing space by giving a free Ebook away on Video Marketing, then the offers you email to that list after should be as relevant to that as possible. Sure…many people who are interested in Video Marketing may also be interested in List Building or SEO also but not all of them will be. The further away from the core topic which they signed up for, the less relevant to them you are likely to be.
A good way to increase the relevance of each email you send is to segregate your list. If for example the subscriber who signed into your original list on video marketing also shows interest in List Building then find a way to get them onto a separate list relevant to list building by offering them a free report in that topic too. That way you can send list building offers to your List building list and Video Marketing offers to your Video Marketing list…etc.
Another mistake that many marketers made is to send a different offer everyday to their subscribers. This is quite often whatever the latest WSO or JVZoo offer of the day is. Again, it won’t take long for your subscribers to realize that all you are trying to do is get as much money out of them as possible and then that relationship with be lost. It is much better to pick a quality product each week and build a campaign around it for that week and offer bonuses as an incentive too. This demonstrates that you are actually behind the product and trying to offer real value to your subscribers. It also takes less time as you are not scrambling trying to find the latest craze offer every day.
Finally, another good idea is to find quality offers with reoccurring subscriptions. This will mean that instead of just getting paid a commission once that you will be paid each month for as long as the customers remain subscribed. This can add up over time and give you a more consistent income.
So, with these hints and tips in mind, I hope I have given some pointers on how to more effectively monetize your list of subscribers.
Until next time….
Peace, Love and Success,
One of the things many people struggle with when starting online is getting traffic to their website. Many people starting out also do not have the funds or are scared to go straight into paid advertising.
I am therefore writing this post to help give you ideas about getting more traffic to your webpages.
Starting with Paid Traffic, when selecting a paid traffic source it is important to select one that matches the result you are trying to achieve. Paid traffic can get expensive but can also be worth the expense in terms of the payback. Be prepared for a learning curve with paid traffic also. It is vitally important to know your metrics though with paid traffic or otherwise it is similar to driving blind. You therefore need to be tracking everything.
Paid advertising includes, but is not limited to Google Adwords, Bing Ads, Facebook Ads, Banner Advertisements and Pay Per View Advertising. Each one of these is platforms could fill a full course by themselves, so I am not going to go into them individually in this post.
With the ever increasing popularity of social media, it can be a great source of traffic and can be used to promote content on your website. Social Media is also a great way to create engagement with your audience and potential customers. Different social media platforms are more suitable to different audience types. Facebook, Twitter, Instagram and Pinterest are better suited for B2C type businesses whereas LinkedIn and Google + are better suited for B2B type businesses. Of course the other advantage of social media is that it is free so an ideal place to start if on a tighter budget.
In general when you are creating content, there are a few things that you should pay attention to. The first is the Headlines on your content pieces. If the headline does not grab the attention of the visitors then they are unlikely to read the content. Therefore, it is important to spend come time on your Headlines. You should also vary your content in both format and length. Content can come in many formats be it written, audio, video or graphical. Different people prefer different formats so it is a good idea to use as many of these formats as possible. Also remember that you can re-purpose your content and submit it to many different websites to drive traffic back to your own pages.
When creating content for your own pages also remember to keep SEO in mind. You are not likely to rank for major keywords but it is quite possible with not too much effort to rank for longer tail keywords and these can add up over time, so don’t ignore them. Internal linking within the pages on your own website can also help with SEO. Also, when creating your content, try and make it top quality content to that other sites are more likely to link to it.
Other free strategies include Guest Blogging on other websites or allowing others to Guest Blog on your website. If you can get your guest posts on other high trafficed websites then this can result in quite a decent about of traffic back to your site. Also if you allow others to Guest Blog on your website then they will likely also promote and share that content which will bring more visitors to your website. You could also interview other big names in your niche or industry. Again these people are likely to promote and share this content and in addition it also builds your own credibility through association.
Other free methods of driving traffic include older but no less effective ways like forum posting and blog commenting. There of course will take time to build traction but with a long term plan they can be extremely effective. Forum posting particularly if done correctly, and you provide value in your posts, will also build your credibility which in turn of course leads to more traffic too.
The important thing to realize about using free traffic methods is that you will not get overnight results. At first it will be slow to develop any traction. However, with steady and consistent work on these methods, the longer term results can be excellent. Also, once, you start making some revenue using these free methods you should reinvest some of the money back into paid methods as these allow you to generate traffic faster and scale up quickly too.
So with all the above points in mind I hope I have helped spark some ideas for you when it comes to generating traffic. Remember also, to be creative. You are not tied to any one, or a number of the methods above. If you can come up with others, by all means try them.
Until next time….
Peace, Love and Success,
I get a lot of questions from people asking me how to build the relationship with their new subscribers when building their list. People fail to do this or don’t do it properly and as a result email open rates fall through the floor and then they end up thinking that Email marketing does not work.
Despite what you may hear from some people, Email marketing is still a very powerful way to market to people. Therefore, whatever you do, you should make sure as a marketer that you do email.
Admittedly it is not always the easiest. You cannot simply setup a followup sequence and send the odd broadcast email. You need to build the relationship with your new subscribers so that they grow to know, like and trust you. It is not until they know like and trust you that they will start to buy from you….
However, if you do this step the right way you can build a large base of raving fans.
The first thing you need to do when setting up a new email marketing campaign is to work out what you are trying to achieve with the campaign. If you don’t know what you are trying to achieve then it will be difficult to succeed. Examples of common email marketing campaign goals would be to make more sales, or to get your customers to take a survey or give feedback. Perhaps you are just trying to drive more traffic or simply trying to increase your customer retention.
So now that you have worked out your email marketing campaign goal you are ready to put the campaign together.
Your welcome email is the first email your new subscribers will receive and is therefore the first impression they will get of you. Therefore, you should give them a big warm welcome, thank them for joining and let them know that you appreciate them. Let them know what to expect and let them know about the value they will receive.
In addition to the importance of your welcome email you should also pay close attention to your opt-in thank you page. Most autoresponders use a default thank you page which is pretty impersonal. You should use a custom thank you page which includes the same elements as your welcome email as well as a photo and should be personal and engaging.
Next up, all of your emails should come from you and not some business or company name. Again this adds the personal touch and makes it more likely that your subscribers will actually open your email.
Following on from that make the content of your emails personal too. Write like you are writing to a friend. Tell stories as everyone likes to hear a story. It is the way we have evolved over 1000’s of years of passing on information through stories. Make your content valuable and engaging and add emotion where appropriate. Most of all be yourself. Sure, not everyone is going to like you but that is normal. not everybody likes everybody else. If you just be yourself the right people will like you and thats what is important. These are the people who will become your raving fans over time.
Use personalization in you emails too. This assumes of course that you are capturing your subscribers First names at least. All auroresponders allow for this and it has been proven that personalization works so use it if you can.
Another great way to create engagement and interaction is to ask questions in your emails and encourage your subscribers to respond. This is great for showing that you are a real person and further building that relationship with your subscribers. This also allows you to learn more about your audience, what are the struggles and what do they need help with. This gives you the advantage of then knowing what to offer to your customers and subscribers. It also has the added benefit of keeping you out of the SPAM folder because many applications such as Gmail, when they see that you reply to an email, take it as a signal that you are conversing with a friend.
Finally, never stop emailing. The more you email out the better the relationship will be that you build with your subscribers. Not only that but you will become better and more comfortable at writing emails and that in turn will also help in the relationship building process.
Anyway, I think there is enough information there now to get you thinking about how you can use these various methods in your own email sequences.
So until next time….
Peace, Love and Success,
One of the things that hold many people back when they first start tryig to build an online business is the tech side of things.
It can seem overwhelming dealing with all the jargon and bits and pieces that have to be setup and fit together.
The truth is though that if you take everything step by step and one step at a time it becomes easier.
Also, the more you do something the better you get at it and the easier it becomes.
Another thing to bear in mind is that many of the things which you have to setup when you are first starting out only need to be setup once.
Many of the tech tasks are much more simplified these days too compared to 5 or 10 years ago.
There are plenty of free and cheap tools available now to help you perform technical tasks.
So here are a few things you can do to help you get over your fear of the tech stuff and help you on the way.
- Play around with stuff. When it comes to using software programs and applications you cannot break anything. Almost all software now comes with training videos so you can learn from those and then play around with the software. If you make a mistake or do something wrong it can be undone so don’t worry. By doing this you will learn how it works over time and get used to using it.
- If you do not know or cannot figure out how to do something you can always search on Google. There will be other people with the same question who have asked on forums and there will usually always be plenty of answers too.
- Youtube is another great resource for finding information and videos explaining how to use software and applications. You can learn about pretty much anything on Youtube these days and of course the best part is that its free too.
- Another place to look is in the many Facebook Groups that are now widely available to join. You can join a few active Facebook Groups and ask questions there. There will almost always be people with the knowledge who are willing to offer you assistance. A group to start with is my very own Facebook Group which you can find here: Internet Marketing Den
- Finally, if you still cannot figure something out or simply don’t have to time or don’t want to do it yourself, you can always outsource the task. Many tasks can now be outsourced inexpensively at websites such as Fiverr.
I hope you have found this post useful.
Until nest time.
Peace, Love and Success,
I hope you are doing well.
I don’t know about you but for me the time seems to flying away these days. It has already been over a week since my last Blog post.
I am still working away on my sales funnel adding the final touches and tweaking it. This has included ordering graphics and adding sales videos too.
I think I definitely need some more practice shooting videos LOL.
So…. what else has happened over the last week?
Well…a topic which I noticed has surfaced a number of times this week is related to putting yourself out there in the public and the possibility of getting trolled in the process.
Fortunately it hasn’t happened me yet but I am sure it will….because it happens to everyone who puts themselves out there.
If it does happen however you should not get disheartened or give up.
The fact is that not everyone out there in Internet land is going to agree with you or like you.
Let these people go and move on.
I also touched on this topic before in relation to getting unsubscribes in your autoresponder account.
If these people don’t like your style then you don’t need them on your list or in your audience anyway.
People on your list who are never going to buy from you anyway are just costing you money.
The other type of negative person you may end up with as I mentioned already are trolls. Sometimes these people can get nasty which can go as far as to hurt your feelings.
There are a few things you should keep in mind when dealing with trolls.
First is that it is easy for some people to be brave from behind their computer screens and say things that they would never say to you face. The fact is that these people are the ones with the problem and are more than likely just jealous that you are achieving more than they are….
or that you at least have to motivation to try and get out there and make a better life for yourself…. something they wish they could do too but aren’t.
The best way to deal with these people is to simply ignore them.
Whatever you do, do not let them drag you down to their level.
In most cases you are the one in control,, whether its your email list, Facebook Page or Group or Youtube channel.
You can unsubscribe them, remove their posts and block them.
Just remove the negativity as that is the last thing you need when you are trying to build your successful online business.
So on that note …. get out there and get yourself known and fearlessly build your own tribe….
…and in the meantime…
We will catch up next week.
Peace, Love and Success,